Re: Sega in trouble?


to <seiyuu@ml.usagi.org>
from "Royce Foo" <rolls@stormfront.com.au>
subject Re: Sega in trouble?
date Thu, 6 May 1999 11:27:58 +0930
A reply to something I'm in the know, so people I met at least can
acknowledge my existance here ^_^ 

Michael Studte wrote :
> (From the Playstation Gamer 2 site...)
> http://www.actionstation.no/psgamer/0499/04289904.html
> 
> Sega in trouble - going for a drastic approach!
> 
> Sega is in trouble these days. Just look at those ads on the streets,
commer
> icals on TV and all the TV shows they are sponsoring (I'm talking about
in J
> apan). They have been spending heaps of money on marketing, not to
mention t
> he development of Shen Mue and other games.
> 
> Now, they have announced that they are going fire a lot of people
(English i
> s not my native tongue, so I don't know any other fancy words to use
instead
>  of "firing people" ^_^), around 1000 employees will have to go within
1999.
>  Also, their business balance in March has red numbers, 45 billion yen to
be
>  more exact..... (Jesus Christ!!!)

Aagh. Yeah, with the end of the financial year, Sega finally got their
numbers in.
Did they think ALL that advertising won't come with a pricetag? @_@; Well,
it
worked, since apparently, Sega's bought out a major soccer(?) team in the
UK,
that would cost major bucks alone! But they're getting it all. High
publicity, 
banners in every major sports coverage in the UK... 

It's everywhere but Australia. ;)

> The low Dreamcast sales really ruined things for Sega... People are just
thi
> nking of the PlayStation 2 now, a machine which won't be out for ages!
And t
> here haven't been any block-busting releases on the DC lately either...
I'm 
> just waiting for King of Fighters'99, which won't be out before June
10th!!

Sega's released pretty much all their big-name games to sell their system.
Sega Rally, VF, HoTD and Sonic, plus they have big support from Capcom
to do arcade perfect ports. Those are big releases for Sega, but it's still
piddly compared to the PS's current release schedule!  KOF Dream Match 99
is basically KOF 98 but with polygon backgrounds, so it won't be anything
new
since PS owners already can get 98.

Come winter, Sega will do a real sweet port of Soul Calibre by Namco, and 
SNK and Capcom SHOULD have their collaborated fighting game by then
with both KOF and Street Fighter cast starring.... but I've still heard
nothing on
that one for a while now.

-Royce

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