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>>>>> "SK" == SHIMIZU KENJI <s991775@yamata.icu.ac.jp> writes:

SK> Actually, the Manga market today in Japan is targeted towards an
SK> even older age group, such as 25 and over.

So... when did Shonen Jump fall out of the #1 slot? Last I knew it was
the top selling weekly, and it's target audience is, as the name
suggests, young (10-12 year old) boys.

SK> (The expensive prices of Anime/Manga LD and video does the
SK> explaining; such hobbies are too expensive for the average Japanese
SK> kid!)

That's what TERUBI is for :). No, seriously, OAVs are a recent
development (the first OAVs hit the shelves a bit over 10 years ago with
'Megazone 23' and 'Iczer-1'), and the market didn't really pick up until
around 1990, give or take a bit. But then, your average 12 year old kid
isn't so much a fan as someone who watches the latest Gundam spewing and
wants the toys. Because that's what anime is as far as the marketroids
at Ban-Dai are concerned, a vehicle for selling toys. And Americans
complain about our half-hour comercials :).

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